Job Description

We are KNB Communications, an award-winning marketing and communications agency on a fast-paced journey that is growing and leading healthcare communications. We provide marketing and PR services for top healthcare technology and life sciences companies around the world. Our experts are renowned for moving minds and driving a better healthcare ecosystem for all. We’re looking for a dynamic Account Manager to join our team.

You are creative and energetic, and have a strong sense of what resonates with multiple target audiences on various platforms. You can quickly create content that moves an audience to action. You are enthusiastic and proactive about sharing ideas, confident in securing buy-in, and quick to react to changing trends in audience engagement. 

We are looking for a positive, capable team member who combines the data-driven approach of digital marketing with creativity.

As a highly creative and energetic Marketing Manager for KNB Communications, you will develop and execute strategic marketing strategies for our healthcare and health tech clients. You will have responsibility for client strategies to generate awareness, engage stakeholders and influencers, and drive growth. You will develop and share metrics aimed at tracking the effectiveness of our marketing tactics. Developing a consistent reporting methodology for our clients will be crucial for success. 

Roles and responsibilities:

• Capable leader in performance marketing
• Strategically develop and execute innovative and measurable marketing campaigns that have a meaningful impact on clients’ success.
• Create concepts, content, and reports for relevant marketing campaigns.
• Leverage analytic tools used by the firm — HubSpot, Google Analytics, content distribution services, project management tools, online surveys, media monitoring, KPIs, ROI, etc. Optimize campaigns to yield optimal results.
• Draw meaningful conclusions from campaign data and make recommendations for improvement.
• Evaluate all acquisition channels as well as remarketing tactics.
• Provide data-driven advice to clients on paid digital advertising (i.e. paid social media, Google Search & Display Ads, etc.) and effectively implement. 
• Support account teams to help create an integrated and measurable communications program for customers.
• Actively follow trends relative to social engagement in the industry and communicate them throughout the organization. Innovate new tactics based on trends in the industry and audiences to quickly adjust based on results.
• Craft client messaging to tell a story. Develop and repurpose content to generate engagement. 
• Develop and manage end-to-end, scalable social media campaigns (paid and organic).
• Support clients with initiatives such as website design and development, traffic, etc.
• Learn about clients and competitors; conduct industry research; work with partners to track coverage and disseminate to the team.
• Compose email marketing campaigns, and create and design newsletters

We understand no candidate checks every single box. That’s why we’ve divided our list into “must have” and “nice to have.”

Must have:

• Bachelor’s degree or higher in marketing or or related field
• 7+ years related work experience or equivalent combination of education and experience required
• Google Ads and Analytics certifications and experience 
• HubSpot certifications – Inbound, Email Marketing, Content
• Must be active on all major social networks
• Ability to work independently as well as a member of the team
• Ability to write creatively, in broad and narrow scopes, with an informative, engaging style
• Social media management, Google Analytics, SEO and content generation
• Quickly understands complex healthcare domains, competitive landscapes and varied audiences
• Proficiency with audience engagement metrics across platforms (Facebook Insights, X Analytics, etc.) and an ability to translate them into actionable steps.
• Exceptional communications skills - written, verbal and interpersonal
• Ability to manage multiple tasks and projects simultaneously and effectively organize client work product
• Client-facing experience and confidence to present to customers
• Proficiency in Google Workspace, models and analysis, and social media tracking software

Nice to have:

• Experience working in healthcare, heath tech, pharma, and/or life sciences
• Agency experience
• Websites management, page and landing page creation
• SEO + GEO 
• Basic HTML or equivalent web language
• Video creation, editing and production 
• Media monitoring software
• Social media management software
• Creative graphics and design software (Adobe Photoshop, InDesign)

What KNBeings love about KNB:

• Constant growth and career development opportunities
• Innovative and award-winning expertise
• Diverse, energetic, positive culture
• Collaborative, inclusive, engaging process
• Excellent benefits, including health, PTO, and 401k
• Never waste time commuting to an office

Location

• This position is 100% Remote.
• KNB Communications is based in Stamford, CT.
• Office hours are Monday - Friday, 8:30 am - 5:30 pm ET.

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