Job Description

The Manager Digital Marketing is a first-level manager that leads digital performance marketing initiatives with a focus on search engine management and optimization, paid social, and emerging search strategies. This role is responsible for managing the development and execution of digital campaigns that increase visibility, engagement, and conversion performance by overseeing team activities, optimizing digital marketing investments, and ensuring alignment with broader marketing and business

objectives.

• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time
• Please note that we will NOT provide relocation assistance (Candidates are expected to relocate on own 3 weeks from time of offer acceptance)
• Employees are required to report in office 4 days a week / 7834 CF Hawn Freeway | Dallas, Texas 75217 (NO NEGOTIATION)
• This is a direct hire role; We are NOT open to employing through contractor or agency
  

Duties and Responsibilities of the Position: 

• Develop and implement comprehensive search engine optimization and paid media strategies aligned with company objectives.
• Lead technical audits and coordinate with development teams to implement site optimizations.
• Manage on-page optimization efforts including metadata, schema markup, internal linking, and content structure.
• Plan, execute, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Ads.
• Develop and manage paid social strategies across relevant platforms including LinkedIn, Meta, Pinterest, and others as applicable.
• Oversee full-funnel digital campaigns, including awareness, consideration, conversion, and re-targeting initiatives.
• Manage digital marketing budgets, bidding strategies, and forecasting to maximize return on investment.
• Monitor and improve KPIs and overall performance metrics.
• Conduct testing on ad copy, landing pages, and audience segmentation to improve campaign effectiveness.
• Analyze performance data and adjust strategies to optimize results.
• Stay current on industry trends, including AI-driven search and generative engine optimization practices.
• Develop defined processes and tools for ROI measurement, lead management, and performance tracking.
• Collaborate with cross-functional teams including Marketing, Sales, IT, and Legal to ensure campaigns meet brand standards and compliance requirements.
• Perform other duties as needed.

Required Experience and Education:

• Bachelor’s degree in a related field or equivalent education and/or experience.
• 6 to 8 years of relevant digital marketing experience or equivalent education and/or experience.
• 1 to 3 years of management experience.

CompetenciesLC:

• Requires specialized depth and/or breadth of expertise in digital performance marketing, including SEO, SEM, and paid social.
• Focused on and responsible for their team’s productivity and collective impact.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, problem solving, and organizational skills.
• Able to multitask, prioritize, delegate, and manage time effectively.
• High level of integrity and discretion in handling sensitive and confidential data.
• Proficient using Microsoft Office Suite products and digital marketing analytics tools.

Dal-Tile is the largest manufacturer and marketer of ceramic, porcelain, glass and metal tile as well as natural stone, large format slab and countertop products used in residential and commercial spaces across North America.Under its three powerhouse brands — Daltile, Marazzi and American Olean — Dal-Tile leads the industry in both design and product innovation, and is committed to incorporating environmentally-friendly materials, processes, and products throughout its organization.Dal-Tile has more than 9,500 employees in North America and sells its products through a network of more than 300 company-owned sales service centers, stone slabyards and design studios that service a robust network of trade customers. Dal-Tile products are also sold through independent flooring retailers, independent distributors and leading home center retailers nationwide.Founded in 1947 and headquartered in Dallas, Dal-Tile is a division of Mohawk Industries, the leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world.For more information on Dal-Tile and Mohawk Industries, please visit mohawkind.com. For product information, visit daltile.com, marazziusa.com, and americanolean.com.

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