Job Description

Description

Overview

The Digital Marketing Solutions Consultant at FindLaw is a pivotal role responsible for engaging with a portfolio of high-value, existing customers to understand their digital marketing needs, provide expert portfolio-wide consultation, and manage the execution of tailored, multi-channel solutions that drive business success and client retention.

This role combines expertise in strategic digital marketing, exceptional relationship management, and revenue growth skills. The Solutions Consultant will conduct holistic digital marketing audits of law firms, articulate the value of FindLaw’s comprehensive offerings, and act as a trusted, long-term advisor to clients.  The Solutions Consultant will be assigned a book of business and be responsible for the retention and identifying growth within the existing customer base.

Core Responsibilities

Strategic Account Management & Consultation

• Engage with existing high-value customers to identify their digital marketing challenges and goals through needs assessments and data analysis.

• Develop and present customized, multi-channel digital marketing strategies that align FindLaw's solutions with the customer's business objectives and budget. (Customer Success Plans, Strategic Growth Plans, ROI reports)

• Provide ongoing consultations, acting as a trusted advisor to ensure clients understand the value of their solutions by aligning goals, reviewing actions taken, and setting a clear, strategic roadmap for future work.

• Collaborate with sales to recommend strategic solutions and contribute to maximizing client retention and growth opportunities.

• Own and drive the retention on their assigned book of business 

Workflow Management: Marketing Execution & Task Delegation

• Be responsible for the active management and execution of ongoing marketing strategy for assigned customers.

• Collaborate with internal fulfillment teams on Search Engine Optimization (SEO), content, paid advertising, and social media work to ensure timely, high-quality delivery aligned with the client strategy.

• Be hands on with digital marketing strategy execution as required by various sophistication and complexity of customer portfolios

Performance Monitoring & Data Analysis

• Monitor and report on the performance of client portfolios and marketing campaigns, which may include websites, local profiles, social media, paid advertising and FindLaw directory listings.

• Review Key Performance Indicators (KPIs) and other determined metrics, interpreting marketing data to provide actionable insights and recommendations to the customer.

Relationship Building & Internal Collaboration

• Establish and maintain strong, long-lasting customer relationships, acting as the primary strategic point of contact in the digital marketing space.

• Work closely with internal partners in product, marketing, strategy, sales, and technology to relay client strategy plans, feedback, and insights to aid in the continuous improvement of our products and services.

• Stay abreast of the latest digital marketing trends and technologies, as well as legal industry-specific challenges and opportunities, to provide relevant and cutting-edge advice.

Qualifications

CategoryRequirement

Bachelor's degree preferred.

Minimum of 5 years of experience in digital marketing, with a proven track record in a consulting or customer-facing role. A minimum of 5 years in a quota holding, revenue driven role with a track record for exceeding quota targets.

Strong understanding of digital marketing channels, including SEO, PPC, social media, and content marketing.

High level of proficiency with CRM software and digital marketing tools and platforms (i.e. Adobe Analytics, SEMrush, etc.).

Ability to interpret marketing data and provide actionable insights. Solution-oriented mindset and problem-solving skills with a passion for delivering exceptional customer outcomes.

Ability to work collaboratively across departments and with customers at all levels. Independent time and resource management by balancing competing priorities, projects, and customer needs.

Experience in the legal industry is preferred, but not required.

In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.   

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to range from the $60-90k.

About Internet Brands:

Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.

Internet Brands and its wholly owned affiliates are an equal opportunity employer.

Job Tags

Similar Jobs