Job Description

The Marketing Specialist is a creative, organized, and detail-oriented individual who has a passion for marketing in the food, beverage and hospitality industry. This role is responsible for executing marketing strategies to promote awareness, increase guest satisfaction, and drive profitable growth in all amenity spaces. Overall responsibilities include developing content to drive customer awareness and engagement, working with the operations and culinary teams.  
This individual will have the ability to think both creatively and strategically, while executing innovative, exciting, experience-driven solutions which continue to improve our premier program. Experience in design in Canva or other programs is necessary. Ability to communicate and work cross-functionally with a variety of teams, both internal and external is paramount to the success of this role.
Ability to develop a strong communication plan using a multi-channel approach: web site, social channels, email campaigns, menu boards, internal client communication channels, etc. is required. This role is responsible for executing and measuring the success of the marketing programs based on established KPIs.

LifeWorks Restaurant Group, an independently operated division of Aramark, designs custom solutions for clients looking to take amenities to the next level. Our team of forward-thinkers look at each opportunity as an experience—not a requirement—and deliver out-of-this world, truly sensory experiences, feeding company culture. From the beginning of each client relationship, the team at LifeWorks Restaurant Group establishes a transparency with its partners, from space design and delivery to marketing of the final, branded product. Learn more by visiting - Link here Home - LifeWorks Restaurant Group

Job Responsibilities

Knowledge, Skills, and Abilities

Marketing Design, Digital Marketing Experience, Data Analytics, Content Development and Activation, Strong Communication and Problem-solving Skills.

• Responsible for working with operators and front-line managers to develop signage and marketing collateral, with a focus on catering and event production.
• Being creative and innovative as it pertains to marketing strategy and execution that will drive the event and catering business forward
• Ability to create marketing materials via Canva or other design software is required.
• Strong attention to detail related to client branding expectations
• Experience working with Microsoft and Avery templates, mail merging, PC and Mac platforms, and extensive file type and format knowledge
• Develops marketing implementation plans and works with Operations and Culinary Team to activate and measure success.
• Leads the development and implementation of signage, smallwares, and merchandising.
• Meet regularly with leadership team to present new ideas.
• Responsible for managing and maintaining respective updates for internal company communication via slack and newsletter.
• Provide continuous support with product and program innovation, including participating in marketing presentations.
• Protect the integrity of the client brand and proprietary information.
• Builds relationship with clients, organization department heads and subgroups/community groups.
• Coordinate special events, promotions, marketing collateral, and engagement activations

Program and Data Analytics

• Works with the Operations, Culinary and Corporate Marketing Teams to develop Marketing Growth and Customer Engagement Plans and gathers metrics and ensure the right solutions and systems are in place.
• Works collaboratively with Marketing and Brand Leaders to ensure development of the right programs and content.

Qualifications

• A Bachelor’s Degree in marketing, business or hospitality management is highly preferred.
• A minimum of 2-4 years of marketing or food service management experience, with a proven record of success and effective performance.
• The ideal candidate will have prior frontline experience in the food and beverage or retail industry.
• Demonstrated success planning, implementing, and optimizing communications and marketing campaigns.
• Strong storytelling skills, conveying the vision and impact of marketing and menu promotions and programs.
• Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives.
• Must be able to efficiently use MS Office products to accomplish work tasks, especially PowerPoint.
• Must be a team-player with a can-do attitude.
• This role is required to be in-office 5 days per week.

Education

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