Job Description

Join the largest manufacturer of tile and natural stone in the United States and watch your career stand out with Dal-Tile, a subsidiary of Mohawk Industries.

Our close-knit team of dedicated professionals has made us the success we are today. In exchange for their hard work, we support our people with a family-friendly work environment, a commitment to promoting from within, unique benefits that go beyond just medical and dental, and a belief that every employee deserves a productive life outside of work. If this sounds outstanding to you, take the first step forward and explore a career with Dal-Tile.

The Manager Digital Marketing is a first-level manager that leads digital performance marketing initiatives with a focus on search engine management and optimization, paid social, and emerging search strategies. This role is responsible for managing the development and execution of digital campaigns that increase visibility, engagement, and conversion performance by overseeing team activities, optimizing digital marketing investments, and ensuring alignment with broader marketing and business

objectives.

• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time

• Please note that we will NOT provide relocation assistance (Candidates are expected to relocate on own 3 weeks from time of offer acceptance)

• Employees are required to report in office 4 days a week / 7834 CF Hawn Freeway | Dallas, Texas 75217 (NO NEGOTIATION)

• This is a direct hire role; We are NOT open to employing through contractor or agency

Duties and Responsibilities of the Position:

• Develop and implement comprehensive search engine optimization and paid media strategies aligned with company objectives.
• Lead technical audits and coordinate with development teams to implement site optimizations.
• Manage on-page optimization efforts including metadata, schema markup, internal linking, and content structure.
• Plan, execute, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Ads.
• Develop and manage paid social strategies across relevant platforms including LinkedIn, Meta, Pinterest, and others as applicable.
• Oversee full-funnel digital campaigns, including awareness, consideration, conversion, and re-targeting initiatives.
• Manage digital marketing budgets, bidding strategies, and forecasting to maximize return on investment.
• Monitor and improve KPIs and overall performance metrics.
• Conduct testing on ad copy, landing pages, and audience segmentation to improve campaign effectiveness.
• Analyze performance data and adjust strategies to optimize results.
• Stay current on industry trends, including AI-driven search and generative engine optimization practices.
• Develop defined processes and tools for ROI measurement, lead management, and performance tracking.
• Collaborate with cross-functional teams including Marketing, Sales, IT, and Legal to ensure campaigns meet brand standards and compliance requirements.
• Perform other duties as needed.

Required Experience and Education

• Bachelor’s degree in a related field or equivalent education and/or experience.
• 6 to 8 years of relevant digital marketing experience or equivalent education and/or experience.
• 1 to 3 years of management experience.

Competencies:

• Requires specialized depth and/or breadth of expertise in digital performance marketing, including SEO, SEM, and paid social.
• Focused on and responsible for their team’s productivity and collective impact.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, problem solving, and organizational skills.
• Able to multitask, prioritize, delegate, and manage time effectively.
• High level of integrity and discretion in handling sensitive and confidential data.
• Proficient using Microsoft Office Suite products and digital marketing analytics tools.

We offer competitive salary and a comprehensive benefits package, career opportunities, and an environment of creativity and growth.  Examples include:  Company Match on 401k, Employee Purchase Discount, and Tuition Reimbursement.

Dal-Tile is a proud supporter of our U.S. military, veterans and their families - Thank You for Your Service!
Active military, transitioning service members and veterans are strongly encouraged to apply.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.

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