Job Description
Actively interviewing - APPLY NOW!!
Urgent Hire - Marketing Director (Legal Industry)
Location: Winston-Salem, NC
Executive Opportunity
An established, growth-oriented law firm is seeking a high-impact Marketing Director to take full ownership of firmwide marketing strategy and execution. This is a senior, hands-on leadership role designed for a proven legal marketer who thrives on autonomy, accountability, and measurable growth.
This position offers the opportunity to build, scale, and lead a comprehensive marketing function across multiple offices and practice areas. Candidates must bring prior law firm marketing experience and a strong understanding of professional services branding, attorney visibility, and revenue-driven marketing.
Role Scope & Impact
The Marketing Director serves as the firm's sole owner of marketing operations, responsible for strategy, planning, creative development, and execution across all channels. This role blends executive-level thinking with hands-on delivery and is critical to the firm's continued expansion.
Key Responsibilities
Strategic Leadership & Growth
* Design and execute firmwide marketing strategies aligned with long-term growth objectives
* Strengthen brand positioning, market visibility, and competitive differentiation
* Identify scalable opportunities to increase lead generation, referrals, and community presence
Full-Funnel Marketing Execution
* Independently manage all marketing initiatives from concept through execution
* Lead marketing efforts across multiple office locations and practice areas
* Own timelines, priorities, and deliverables with minimal oversight
Digital Marketing & Content Authority
* Oversee website management, SEO performance, and digital advertising
* Develop high-impact written content for blogs, newsletters, announcements, and social media
* Conceptualize, film, and edit video content highlighting attorneys, campaigns, and community engagement
Creative Production & Photography
* Capture and produce all photography required for marketing materials, including:
* Attorney bios and headshots
* Firm events and community outreach
* Office and location imagery
* Digital and social media campaigns
Project & Vendor Management
* Lead all marketing projects end-to-end
* Manage and direct third-party vendors while maintaining firm standards
* Ensure projects are delivered on time, on brand, and within budget
Analytics, Reporting & ROI
* Track and analyze KPIs including website traffic, conversion rates, advertising performance, and engagement
* Deliver data-driven insights and actionable recommendations to firm leadership
Communications, PR & Reputation Management
* Write and manage newsletters, press releases, and internal communications
* Monitor and manage online reputation and review platforms
Community Engagement & Expansion
* Plan and execute community outreach initiatives, sponsorships, and events
* Lead marketing for new office openings, expansions, and firmwide announcements
Budget & Resource Management
* Develop, manage, and optimize the annual marketing budget
* Evaluate, negotiate, and oversee vendor contracts
Required Qualifications
* Mandatory: Prior law firm marketing experience (legal industry background required)
* Minimum 3+ years of progressive, hands-on marketing experience
* Experience supporting an organization with $5M+ in annual revenue
* Proven ability to independently own and execute a comprehensive marketing program
* Advanced skills in:
* Digital marketing & SEO
* Performance analytics & reporting
* Brand development & content strategy
* Proficiency with design tools, photo/video editing, marketing platforms, and CRM systems
* Exceptional writing, editing, organizational, and communication skills
* Ability to operate effectively in a fast-paced, multi-location environment
* Familiarity with legal marketing guidelines is a plus (not required)
All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.
GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.
Job Tags
Full time, Work at office