Search Engine Marketing Manager Job at Knak Digital, Baltimore, MD

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  • Knak Digital
  • Baltimore, MD

Job Description

Summary:

Marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital and branding. Serving a variety of industries, including retail, media, non-profit, technology, entertainment, hospitality, and hospitality.

Benefits:

Medical insurance, Unlimited PTO, 401K, Paid Holidays (Last week December shutdown), Summer Fridays, Personal Development (training, memberships, conferences), Flex-Time, Philanthropic support

Your Role:

Masterful Media Strategies: Unleash your creativity in crafting digital media strategies that sync harmoniously with our integrated advertising symphony. Your strategies will captivate, engage, and convert like never before.

Data Alchemy and ROI Wizardry: Transform raw data into pure gold! With an uncanny ability to distill insights from primary and secondary data, you'll weave spells that enhance our client's budget ROI, leaving competitors in the dust.

SEM Sorcery and PPC Enchantment: Bring your SEM sorcery to life as you design, sculpt, and manage PPC campaigns that wield the power of account structure, keyword magic, bid wizardry, and spellbinding ad copy. You'll be the architect of campaigns that defy convention and shatter expectations.

Unveiling New Realms: Step into the realm of innovation as you conjure new paid search campaigns using our arsenal of internal web-based tools. Your creations will be a portal to the extraordinary, transporting audiences to new dimensions of engagement.

Launching to the Stars: Before our campaigns take flight, your watchful eye will ensure they're ready to shine. Your commitment to excellence will guarantee campaigns that soar without a hint of turbulence.

Metrics Mastery and Performance Prestige: Your analytical prowess will shine as you decode performance metrics like CPC, CPL, and CTC. Armed with insights, you'll orchestrate optimization maneuvers that amplify success, creating a symphony of results

Your Profile:

  • Proven SEM experience and success managing PPC campaigns across Google and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Continually current on trends and best search engine marketing practices
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Adept in and experienced with website analytics tools (e.g, Google Analytics, Omniture, WebTrends)
  • Strong analytical skills

 

Job Tags

Summer work, Flexible hours

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