Job Description

The Digital Marketing Manager is responsible for the management, implementation, and execution of the True Homes Digital Marketing & Lead Platform activities across the appropriate Digital Marketing & Lead platforms including but not limited to The True Homes Website, third party advertising sites and all other Brand Building Digital Marketing Outlets This role will be responsible for growing the True Homes Digital Audiences by developing relevant, brand promoting content that focuses on the True Home Product, The True Homes Culture, True Homes Locations, True Homes Design Studio as well as other aspects of the True Homes Story.

Responsibilities:

• Manages the True Homes Website Content and Information using the Content Management System (Website CMS)
• Manages all of True Homes Digital Mapping Advertisers and Partners including but not limited to Google Maps, Waze, and Apple Maps
• Creates and measures performance of new landing pages, blogs, SEO content and other content to enhance digital presence
• Tracks and reports on leads, sales, cost per source and other lead generation analytics on a weekly, monthly and quarterly basis
• Manages all email marketing campaigns; provides design direction to the design team, deploys these emails in a timely manner and reports on analytics 48-72 hours after deployment to the Market Partner and all interested parties
• Ensures all directory listing of True Homes and applicable communities are accurate and updated regularly
• Manages the True Homes Marketing Lead Platform including lead generation tactics, weekly reports & tracking, weekly meetings with the Online Digital Partners, and overall gauging the health of True Homes Digital Leads
• Manages all Third-Party Digital Marketing Partnerships and Strategic Relationships including but not limited to Website Partners, Google Partners, Lead Partners, Photographers, Videographers, and various Digital Partners
• Supports all new communities and grand openings with strategic digital marketing plans on a quarterly basis
• Researches and suggests new digital marketing avenues
• Explores new target demographics in new areas as we expand the True Homes brand; seeks ways to pro-actively grow and build the True Homes Digital Media Brand throughout the communities and markets that we serve
• Manages the Digital Marketing Related Activities with the True Foundation and Builders Bridge
• Performs other duties as needed or required

Results/Accountability:

• Achieves True Homes audience growth milestones, targets, and goals by deadline
• Achieves True Homes targeted digital lead milestones, targets, and goals by deadline
• Provides weekly performance reports for True Homes digital leads and various True Homes traffic channels
• Maintains all aspects of the True Homes company website as needed
• Content generation that promotes the True Homes Culture, Product, and Brand
• Ensures team congruency with The True Difference
• Ensures leadership congruency with Culture, People, and Platform

Qualifications:

• Bachelor, or Master’s Degree in Marketing required
• Demonstrated online marketing expertise and experience required
• Three to five years of professional digital marketing working experience required
• Home building marketing experience preferred
• Content generation experience including copy writing is preferred
• Public relations experience preferred
• Word processing skills required
• Valid driver’s license, current automobile insurance, and reliable personal transportation required for travel within NC and SC
• Experience with Microsoft Office, Adobe Platforms, and WordPress preferred

General Requirements:

• Excellent attention to detail
• Strong communication skills, written, and verbal skills
• Strong organizational skills
• Ability to work in a fast-paced environment
• Ability to grow the True Homes digital lead and social media audience
• Ability to grow the True Homes brand via our online platforms
• Comply with all company policies and procedures
• Demonstrate the qualities and character traits as defined in The True Difference

Physical Requirements:

• Must be able to remain in a stationary position 75% of the time
• Needs to occasionally move about the office to access file cabinets, office equipment, etc.
• Constantly operates a computer and other office equipment

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