Job Description
ABOUT 10X HEALTH SYSTEM
10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well-being. With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting-edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance.
The company's comprehensive approach to health combines the latest advances in medical science, nutrition, fitness, and technology to offer a suite of services that include state-of-the-art diagnostic testing, individualized treatment protocols, and ongoing support from a team of world-class health professionals. 10X Health's commitment to innovation and results has established it as a leader in the health optimization space, catering to those who strive to push the boundaries of what is possible in their health journey.
POSITION SUMMARY We're looking for a Director of Social Media who is both a strategic thinker and a hands-on creator. You'll own 10X Health's organic social presence across Instagram, TikTok, Facebook, and LinkedIn: building the brand, driving audience growth, and converting attention into action. You'll lead a small team of 1–3 while staying deeply connected to content creation and account management yourself.
This is not a 'manage the calendar and report on impressions' role. This is a builder role. You'll set direction, shape tone of voice, mentor your team, and be accountable for real outcomes.
OBJECTIVES Social Strategy & Channel Ownership
- Develop and own the social strategy across Instagram, TikTok, Facebook, and LinkedIn - with distinct approaches for each platform
- Define content pillars aligned to brand, product, and revenue goals
- Manage posting cadence, content planning, and campaign calendars
- Partner with the CMO and creative team on major campaign launches and talent activation
Content Creation & Execution
- Write compelling copy across all formats - short-form video captions, long-form LinkedIn thought leadership, story sequences, and more
- Collaborate with designers, video editors, and in-house talent to produce high-quality content
- Stay ahead of trends, especially on TikTok and Instagram Reels, and move quickly to capitalize on moments
B2B & LinkedIn Strategy
- Build and execute a LinkedIn strategy targeting high performance executives and entrepreneurs, enterprise partners, health systems, and corporate wellness buyers
- Develop thought leadership content for executive profiles
- Support B2B partner program visibility through organic LinkedIn distribution
Team Leadership
- Hire, manage, and develop 1–3 direct reports (Social Media Coordinator and/or Content Specialist)
- Set clear goals, provide regular feedback, and build a high-performance social team culture
- Balance delegation with staying hands-on when needed, including creating content yourself
Analytics & Optimization
- Own social reporting: follower growth, engagement rate, reach, video views, link clicks, and attributed revenue where trackable
- Use data to make fast decisions on what to double down on and what to cut
- Partner with Data Analytics on attribution and performance modeling as our data infrastructure matures
COMPETENCIES - Proven track record growing audiences and driving measurable outcomes on Instagram, TikTok, and/or LinkedIn
- Exceptional copywriting skills: you understand tone, cadence, and what makes people stop scrolling
- Deep fluency with short-form video: you understand what performs and why
- Data-literate: you make decisions based on what the numbers say, not what feels right
- Strong grasp of both consumer (B2C) and professional (B2B) social dynamics
- Comfort operating in a fast-moving, high-growth environment with limited structure
- Experience managing celebrity or high-profile talent content preferred
- Paid social experience as a complement to organic ownership preferred
EDUCATION & EXPERIENCE - 8+ years of social media experience
- 3+ years of experience managing a team
- Familiarity with Hubspot, Shopify, and/or other marketing attribution tools preferred
- Background in health, wellness, performance, or medically adjacent brands preferred
- Bachelor’s degree in Marketing, Communications, Business, or a related field
PHYSICAL REQUIREMENTS - Prolonged periods of sitting at a desk
COMMITMENT TO DIVERSITY As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10X Health System recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners. If you require any accommodations during the application process or have any questions, please contact careers@10xhealthsystem.com.
NO SOLICITATION POLICY 10X Health does not accept unsolicited resumes, calls, or communications from staffing agencies or third-party recruiters. Any such submissions will be considered the sole property of 10X Health and will not obligate the company to pay any fees. Please refrain from contacting us regarding this posting.
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Job Tags
Full time, Local area